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Top 8 places to buy wholesale toys

Buying wholesale toys can be tricky especially when looking for places to buy and how to look for good deals. You should consider many things, like what kind of toys you should sell, how to avoid getting stuck with a toy that no one wants anymore, and looking for reputable suppliers. 


In this blog, we will provide you with a list of places where you can buy wholesale toys, what to expect from suppliers, and some tips on how to get the best deals. Buying wholesale toys is a great way to grow your business without overcommitting your budget. There’s a lot to explore, so let’s get started!

Warehouse with full of stocked toys in boxes


About wholesale toys 


Wholesale toys offer an awesome way for retailers, market traders, and online sellers to stock up on different kinds of toys at a discounted price but may increase your profit. In the UK, toys are becoming popular, with the industry valued at around £3.6 billion pounds. As long as parents or resellers look for and sell affordable products for entertainment, and educational toys for kids, the demand for toys remains high.


When you wholesale toys, you can expect everything like branded action figures, board games, or outdoor playsets. The kinds of toys that are available are huge when you choose to buy from wholesalers, you can find trending toys like the latest collectibles in bulk which can be a hit to help you stay competitive in the market.



Top 8 places to buy wholesale toys in the UK


Here are the list of reputable suppliers you can work with: 




What to consider when buying wholesale toys?


Before deciding to buy wholesale toys, make sure to do your research to see what types of toys are trending. Popular categories like educational toys, and collectible items tend to have a consistent demand in the market. Keep an eye on the seasonal trends too. One of the seasonal events that can influence what the customers are looking for is holidays and back-to-school seasons. 


Choosing a reputable supplier is also important. Make sure to look for a wholesaler that has good reviews, transparent pricing, and clear return policies. It’s also worth checking whether they offer guarantees on product quality, especially if you’re buying large quantities. 




List of toys you can add to your store 


Here is the list of toys you can consider adding to your store that you can offer to a wide range of customers and be on top of the trends:


Funko Pops/ Figures

Lego Kits

Board games



Frequently Asked Questions


Is it profitable to sell toys?

Yes, selling toys can be profitable, especially if you source them wholesale and align your stock with the current market demand. The UK toy industry is worth £3.6 billion, with consistent demand for popular categories like funko pops, collectibles, educational toys, and licensed toys. Licensed toys make up over 25% of all toy sales. Funko pops also thrive in the wholesale market, making up about 10% of sales. If you stock a diverse range of these products can help you have a steady demand and high profit margin.


What is the top-selling category of toys in the market?

In the UK wholesale toy market, licensed toys are top sellers. Popular franchises like Harry Potter, Peppa Pig, Marvel, and Star Wars are in huge demand, so retailers stock up on toys tied to these popular brands. These toys often feature characters from TV, movies, and books. These are consistent among kids and collectors. Building sets, usually LEGO, are also in demand in the UK market due to their popularity across various age groups. In addition, educational toys are gaining popularity, as parents increasingly seek out toys that come with fun but learning at the same time, such as STEM-based kits. This mix of entertainment, creativity, and learning drives the UK wholesale toy market forward.


How do you start reselling toys?

Starting to sell toys begins with having knowledge about it through researching the market. Find out what types of toys are in demand, from licensed characters to educational products. Next, choose a reliable supplier – whether through wholesalers, liquidation auctions, or directly from manufacturers. Platforms like Facebook Marketplace, eBay, Amazon, or even your platform can be a great place to start selling. You will also need to register your business and set up tax and legal paperwork. Start small, focusing on a few popular categories, and gradually expand as you learn more about your customers. Promotions and strong customer service will help grow your tiy-selling business




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